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Missouri is on the verge of finalizing a significant move by appointing Laird Veatch, currently serving as the athletic director at Memphis, as their next athletic director under a proposed five-year contract, sources have informed ESPN. An official announcement regarding the agreement is anticipated imminently, according to insiders familiar with the negotiations.michiganfootball Veatch brings a wealth of experience, having previously served at Florida and Kansas State, and notably contributed to Memphis’ recent athletic achievements, including a notable 10-win football season in 2023.
During his tenure at Memphis, Veatch played a pivotal role in securing substantial financial backing for the athletic department, including a significant pledge from FedEx and funding for stadium renovations. The planned $220 million overhaul of Simmons Bank Liberty Stadium, coupled with Veatch’s adept fundraising efforts, signifies his impact on the university’s athletic infrastructure and future prospects. Veatch’s extensive background in athletics administration, coupled with his familiarity with Missouri from previous roles, positions him well to navigate the complexities inherent in the athletic director position.
Veatch’s imminent appointment marks a significant development for Missouri athletics, particularly as the football program prepares for heightened expectations in the upcoming season. With a talented roster and promising prospects, including standout quarterback Brady Cook and top-tier wide receiver Luther Burden III, Veatch’s leadership will be instrumental in steering the Tigers towards continued success on the gridiron. Missouri’s decision to entrust Veatch with the athletic director role underscores their confidence in his ability to elevate the program and navigate the challenges of collegiate athletics effectively.
